Multi-faceted Refractions

Thoughts and Reflections from Vinnie Vrotny

Multi-faceted Refractions

Rethinking our Admissions Processes

September 12, 2008 · 2 Comments · Uncategorized

As an administrator at an Independent School, I realize that there are processes which allows us to attract new students to our campus. Over the past few evenings, I have been processing the information that I have collect during my conversations about Internet Safety that I do for all of our students, from fourth grade through twelfth grade. Here are a few informal responses that I have gotten back from our students, from 6th – 12th grades:

1. For most of them, the mobile phone is used more for sending text messages than talking
2. Most of the students (over 80%) have visited YouTube in the past month
3. 50% of our 7th Graders have a social network account (Facebook or MySpace), 75% of our 8th Graders, and the number increases when we get to the high school to the point that nearly all seniors are participating in these networks

I am not surprised by these replies, as I am the father of two girls, who are within this demographic.
So I wonder, are there new ways beyond the current processes that we currently use to  create a buzz for school aimed at prospective students? Could we:

1. Create a networking messaging account on a service such as Twitter, Plurk, or the like. We could then update it with news and announcements about what is going on at North Shore, to create a desire to want to come here. Prospective students would be able to access these via their computer or via SMS (text messaging) depending on how they choose to access the information.
2. Create a YouTube channel and put short marketing videos that students may find. When they go to search North Shore, they will  get content driven by us, rather than just the drivel that some of our students have created. We could create short, 2-3 minute videos which highlight various activities, homecoming, the plays, choral concerts, exciting classroom projects and present them in quick burst on a site where students are already drawn. We could engage a students to produce these videos.
3. We could use students to  act as social networking/digital ambassadors, the same way that we use them as guides for prospective students shadow day, to keep in contact and follow up to ask more questions. These students would use the existing social networks to reach out to prospective students, making them want to come to such a “hip” and together school.

These are just a few of my thoughts. I am hopeful that this will spur further discussion and conversation.

2 Comments

  • Joe Brennan

    Vinnie, I think you’re definitely on the right track. I just worry about #3. Encouraging or putting kids into contact with “strangers” outside of your protective bubble might be thin ice.

  • Alex Ragone

    The reality is that students are looking for information on schools via facebook and myspace anyway, so making your students aware of your schools expectations is critical. No matter what we do, our students will be using these tools, so getting our schools using them will increase awareness and help our students be more critical social network users.

Leave a Comment